Refer a Friend
According to Houston, referrals increased Dropbox signups by 60%. Dropbox makes it really easy for users to tell one another about the product; even giving them incentives. For example, when one person who has Dropbox refers another, they both get a 500MB increase, pending signup.
Dropbox makes it easy to refer:
Via email:

Link:

Friend referrals instill more trust than an advertisement ever could. Furthermore , the sender has an incentive to spread the word about Dropbox—getting extra space. The referee also has an incentive for signing up—more space than if they just signed up through the normal process. This total costs Dropbox 1GB of space – far less than a Google AdWords buy
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